"Where Art Meets Positivity and Playfulness."

Ji Hyun Lee is an artist and fund manager based in Seoul. She graduated with a B.A. in Economics from the University of Southern California, bringing a precise, analytical approach to her work that mirrors the attention to detail that drives her success in finance. Through her art, Ji Hyun captures the joy and playfulness of everyday moments, focusing particularly on the expressive personalities of dogs.

Her artwork is known for its vibrant use of color, with bold acrylics and oil pastels on canvas. Ji Hyun’s colorful, whimsical dog portraits and scenes exude warmth, positivity, and energy, reflecting her desire to bring lightheartedness and a sense of connection into the lives of viewers.

In addition to her artwork, Ji Hyun is the creator of "PAWSITIVE", a clothing brand inspired by her paintings. The name, a fusion of "paw" and "positive," reflects her commitment to spreading joy and positivity through both her art and her fashion line. "PAWSITIVE" by studiojshop is more than just a brand—it’s a reminder to embrace life’s simple pleasures with a positive outlook.

While Ji Hyun continues her career in finance, her art allows her to explore new creative expressions, blending structure with spontaneity, and offering a playful escape from the everyday.